Moving towards an Enterprise 4.0 model

Entrepreneur’s experiences are all positive. And according to the well known Nelson Mandela’s quote, I never lose, I either win or learn. During my recent entrepreneur’s years, all my experiences led me to be convinced that a new way to build companies was about to emerge. Because of AI, globalization, scarcity of high skilled engineers, digital transformation of all processes, new interactions between customers and suppliers.

In March, I attended a Benhamou Global Ventures event in Paris, where Eric Benhamou, founder and general partner, and Eric Buatois, general partner, introduced their Enterprise 4.0 concept to the audience composed mainly of investors and few entrepreneurs. BGV is actually a different VC, with a cross border approach to their investments (US-Europe, US-Israel) and deep operating experience result of several years of successful investments in tech startups. I already knew their view of enterprise 4.0. After their presentation, we had an interesting discussion with Eric Buatois. I told Eric I was 100% in sync with BGV’s vision, even if I did not name my view Enterprise 4.0. I had been sharing these concepts with customers and partners for a couple of years. So, let’s call it Enterprise 4.0 as they did, and let me tell you what it is. Because they did a great work to formulate this concept, let me introduce it to you.

“As AI becomes mainstream, Enterprise 4.0 startups will be biased towards disrupting vertical markets.

First, horizontal platforms will be deeply capital-intensive and will be targeted by large corporations with deep budgets and talent such as DeepMind, Watson, TensorFlow, among others. 

Second, vertical applications will require specialized domain expertise, applications, and novel data sets in order to enhance or disrupt existing value propositions using AI.

Finally, presence of large opportunities – i.e. vertical market laggards that are underserved and ripe for technology disruption. 

Enterprise customers are no longer able to build the required internal competencies. This is due to a scarcity of skilled resources (data scientists, cyber security and DevOps teams) and the associated system’s integration complexity.  

Enterprise 4.0 startups will need to develop full-stack solutions while making it easier for the customer to consume this technology with superior UI/UX coupled with automated workflows. 

In many cases, early stage companies will need to offer professional services to reduce adoption friction while incorporating these services into the product.

What an Enterprise 4.0 Startup Looks Like?

Companies driving value creation in this category will share several common traits. These include: 

  • Embedded AI: AI Inside (voice, computer vision, robotics, IoT, …)
  • Unique Datasets: Proprietary access or generation
  • Intelligent Automation: Incorporating automated workflows that get better over time

Enterprise 4.0 companies will disrupt vertical markets, focus on business outcomes, and deliver full-stack solutions on top of existing systems of record. They will deliver a full-stack solution by filling in technology gaps in-house, building efficient data labelling competencies, and providing the data services required to leverage these new data sets. IT will ensure early adoption and compensate for the lack of AI expertise in most industries. Enterprise 4.0 companies will also need to deliver unparalleled user experiences, with UI/UX front ends that translate complex technology into simple and intuitive customer interfaces. Enterprise 4.0 startups will serve customers who are transforming their industry, and ready to share their datasets.”

Since day 1, we have been building Amiral Technologies as an Enterprise 4.0 to disrupt failure prediction for IIoT-enabled equipment thanks to our AI-powered full stack solution. We are co-developing our UI/UX with few selected customers, key to our future success. And we offer professional services to our customers to make sure adoption of our technology requires minimum effort and provides them high ROCE (Return On Capital Employed). 

Simon Gazikian, CEO of Amiral Technologies

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